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5 Star Reviews from 40+ Testimonials
We Help Sports &Outdoor Brands Scale Profitably.
Paid Media, Retention, and Growth Systems Built for Founder-Led DTC Brands.
Who we build for
We Build for Brands Who Move
Performance Sports Equipment
We optimize product positioning and paid media to scale high-ticket equipment profitably.
Outdoor CPG Brands
We increase repeat purchase rate and lifetime value through retention-driven growth systems.
Training Centers & Programs
We build lead funnels that consistently fill programs and maximize enrollment.
Fitness & Wellness Products
We engineer high-converting experiences that turn traffic into revenue.
What we deliver
What We Deliver
From homepage to high-ticket funnel, we build the whole machine.
01
Strategy & Research
We analyze your brand and build a strong growth foundation.
02
Ads & Funnels
Traffic in. Revenue out. Built for clarity and scale.
03
Optimization
Continuous testing and scaling for performance growth.
Growth diagnostic
Sports Brand Growth Diagnostic
A Strategic Revenue Roadmap for Premium Sports & Outdoor DTC Brands
Most sports brands don’t struggle with effort, they struggle with clarity. The Sports Brand Growth Diagnostic is a focused, strategic deep-dive into your acquisition, funnel, AOV, and retention systems to identify the 1-3 constraints actually limiting scale.
We Analyze
- Paid acquisition efficiency & creative gaps
- Funnel friction & conversion bottlenecks
- AOV and bundling opportunities
- Retention & LTV expansion
- Margin health & scaling constraints
This is a paid engagement (starting at $1,500-$3,000) designed for serious, founder-led brands building long-term companies.
Why Excellorix
Why Excellorix
We’re not a traditional agency. We’re your embedded growth team.
We’ve helped launch, grow, and scale brands in golf, fitness, outdoor CPG, and health performance, so we know how fast things move, and what actually drives results in your space.
We keep our team lean by design, no bloated layers, no fluff retainers, just builders, designers, and strategists who’ve done it before and don’t miss details.
We also don’t take on every brand that knocks. We work with a limited number of new clients each quarter, and each project has a minimum level of investment to ensure we can deliver real momentum, not just another website.
If you’re looking for the cheapest bid, that’s not us.
If you’re looking for a team that moves fast, thinks like owners, and builds things that perform, we should talk.
Meet our founder
Christopher Lamneck
Co-Founder, Builder, Growth Strategist
Chris started Excellorix after years in the trenches, helping early-stage brands break plateaus and get traction. His background spans performance design, technical SEO, CRO, and funnel architecture across dozens of high-growth projects. He still touches every project that goes out the door, ensuring every build feels intentional, fast, and ready to convert.
“Our goal isn’t to impress with pretty decks. It’s to build brands that punch above their weight and sell with clarity.”, Chris
What our partners say
Excellorix surpassed all expectations, delivering a stunning Shopify website in just 15 days. We have received countless compliments on the new site, and it has made a noticeable difference in our online presence.
★★★★★
Sarah Choi
IMEAN Beauty
From initial concept to final launch, Excellorix brought our vision to life flawlessly.
Every detail was thoughtfully executed, and the final website exceeded my expectations.
The custom dashboard he developed has transformed how we present myopia trends.
They built a site that speaks directly to our rigging and transportation clients.
From initial concept to final launch, Excellorix brought our vision to life flawlessly.
Every detail was thoughtfully executed, and the final website exceeded my expectations.
The custom dashboard he developed has transformed how we present myopia trends.
They built a site that speaks directly to our rigging and transportation clients.
Would recommend Excellorix in a heartbeat. Great at SEO and getting our vision online.
Skilled developer. Responsive to all requests, easy communication. Highly recommended.
Whenever I call to make a change on my website, he takes care of it right away.
Excellorix did an audit and helped us improve our GMB profile and Google Ads campaign.
Would recommend Excellorix in a heartbeat. Great at SEO and getting our vision online.
Skilled developer. Responsive to all requests, easy communication. Highly recommended.
Whenever I call to make a change on my website, he takes care of it right away.
Excellorix did an audit and helped us improve our GMB profile and Google Ads campaign.
Field & Funnel by Excellorix
Get the Competitive Edge.
Join Field & Funnel by Excellorix, a bi-weekly growth brief for premium sports & outdoor brands scaling past $1M.
No fluff. No recycled tactics. Just sharp insights on paid media, funnel strategy, and revenue expansion.
Free technical audit
Let’s Build Your Growth Blueprint
No bloated audits. Just what’s broken, what’s missing, and what we’d do if we were in charge.