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Where Smart Strategy Meets Measurable Results.

Case Studies

Where Smart StrategyMeets Measurable Results.

With a background in performance marketing and conversion-focused design, I’ve helped e-commerce, service, and tech brands move from early traction to steady, profitable growth.

42%lift in lead conversion
2.3xorganic traffic
50+glowing testimonials
Clutch reviewed agencyShopify PartnerGoogle Ads certified
Christopher Lamneck

Founder

Christopher Lamneck

Founder of Excellorix

With a background in performance marketing and conversion-focused design, I’ve helped e-commerce, service, and tech brands move from early traction to steady, profitable growth.

At Excellorix, my goal is simple, build clear, effective systems that make marketing work smarter and drive real results.

Ten engagements

The work, and what it produced

WordPress and Shopify builds, custom platforms, Meta and Google campaigns. Every number below is the client’s own.

01Professional Cleaning Services

WordPress: Design & DevelopmentProfessional Cleaning Services

Professional Cleaning Services

Sparkora partnered with Excellorix to elevate their digital presence with a modern, conversion-focused website. We designed and developed a custom WordPress site tailored to their residential and commercial cleaning services. Built with Elementor, the site features intuitive navigation, clear service pathways, and mobile-first design. From visual branding to streamlined contact forms, every detail was optimized to reflect Sparkora’s professionalism and drive local lead generation. To enhance operational efficiency, we integrated an automated booking system (BookingKoala), a Zohopowered live chatbot, and automated invoicing. A user-friendly dashboard empowers Sparkora’s team to manage bookings, customer communications, and payments with ease.

"“Chris did an excellent job. He addressed all my comments and feedback promptly, demonstrating high-quality skills. His communication style was professional and prompt, and he met timelines throughout the whole project. Chris went above and beyond, and I was very pleased with his work. Undoubtedly, I highly recommend Chris to others in the community.”"
02Custom Marketplace for Farmers

Custom Marketplace for Farmers

Custom Marketplace for Farmers

Overview

Excellorix partnered with Yolo Fill Co., a pioneering platform redefining how people source and share ownership of their food. Their mission: to create a transparent, values-driven food system connecting consumers directly with producers.

Solution

Excellorix helped Yolo Fill Co. establish a strong digital foundation, refining their brand positioning, optimizing their web presence, and developing marketing systems that clearly communicate their unique shared-ownership model.

Results

"“Excellorix helped us bring Yolo Fill Co.’s vision to life by creating a strong, values-driven digital presence. They refined our brand positioning, optimized our website, and built marketing systems that clearly communicate our shared-ownership model. Their strategic insight, creativity, and collaborative approach made them a fantastic partner in shaping our online identity.”"
03Market Research Firm

Custom Software DevelopmentMarket Research Firm

Market Research Firm

Excellorix partnered with FourCorters, a marketing research and insights company, to design and develop a digital ecosystem that streamlines sales, engagement, and content delivery across their network.

Our team built a custom WordPress website as the central hub for brand storytelling and lead generation, supported by three purpose-built platforms:

  • Sales Accelerator: An interactive tool that empowers sales reps to demo products, build proposals, and generate contracts seamlessly in one workflow, dramatically reducing sales cycle time.
  • FourCorters Platform: A content aggregation engine that curates articles and insights from partner contributors, positioning FourCorters as a go-to hub for industry intelligence.
  • Analyst & Firm Network: A searchable directory connecting prospects with analysts and firms by specialty, enabling direct engagement and collaboration.

Together, these solutions created a connected, scalable digital infrastructure that improved operational efficiency, empowered the sales team, and positioned FourCorters as a leader in data-driven business insight delivery.

"“Excellorix transformed our digital ecosystem with a custom WordPress solution that streamlined sales, engagement, and content delivery. Their team built three integrated platforms, the Sales Accelerator to speed up deal cycles, the FourCasters Platform to centralize industry insights, and the Analyst Network to connect clients with experts. The result is a seamless, high-performing system that elevates our brand and operations. Excellorix impressed us with their technical skill, design quality, and professionalism throughout the project.”"
04WordPress Development - CRO

WordPress Development - CRO

WordPress Development - CRO

Excellorix partnered with Outcomes4Me to design and develop a high-performing content hub optimized for both user engagement and advertiser value. We enhanced article templates with multiple ad placements and in-line CTAs, enabling Outcomes4Me to deliver better insights and display preferences to their network of advertisers.

  • Increased Monetization Opportunities: Enhanced ad placements and data-driven CTAs boosted advertiser performance and allowed Outcomes4Me to raise ad pricing.
  • Scalable, Easy-to-Manage System: Custom-built content hub and templates empower non-technical team members to publish and optimize content effortlessly.
  • Measurable Growth Impact: Improved user engagement directly contributed to a significant increase in app downloads and overall platform revenue potential.

A significant increase in app downloads, improved advertiser performance, and the ability to raise ad pricing. Built with a user-friendly backend, the new system empowers the Outcomes4Me team to easily manage and scale their content strategy without technical support.

05Consulting and Advisory

Website Design & DevelopmentConsulting and Advisory

Consulting and Advisory

Catalyst partners with mission-driven organizations to transform bold ideas into practical solutions that strengthen communities and advance meaningful impact.

Catalyst Advisors & Consultants partnered with Excellorix to redesign and modernize their company website. The result is a clean, professional WordPress site that reflects the firm’s expertise and credibility while providing a more engaging user experience.

06Fitness Apparel and Accessories

Fitness Apparel and Accessories

Fitness Apparel and Accessories

Excellorix partnered with NoConformity, a high-end fitness apparel and equipment brand based in North Carolina, to design and develop a fully custom Shopify website that embodies their bold, performance-driven identity.

The new site features interactive product displays, custom animations, and a modern, high-energy design that captures the spirit of the brand while delivering a seamless user experience.

"“Couldn’t ask for a better team. Chris, Karunesh, and the crew executed my website vision with precision, patience, and real passion for the craft. They went above and beyond at every stage, thorough, reliable, and always on top of deadlines."

They weren’t just checking boxes, they were invested. Every pixel, every scroll behavior, every fine detail was treated with care and precision. It’s rare to find devs who think like designers and builders, not just coders. Highly recommend them to anyone serious about building something world-class.”

07A premium cargo carrier brand

A premium cargo carrier brand

Client Challenge:

A premium cargo carrier brand needed to drive online sales and increase awareness among adventure and outdoor enthusiasts.

Our Solution:

  • Instagram & Meta Engagement Campaign: We targeted outdoor enthusiasts and overland adventurers, showcasing product durability and versatility through high-quality visuals and testimonials.
  • Middle/Bottom of Funnel: Designed a high-intent ad funnel using dynamic product ads and persuasive CTAs, leading to a significant increase in direct purchases.

First Month Impact

Results: Campaign 01 (30 Days)

CPM
$8.10
ROAS
8.48x
CPA
$80.41
Conversion Value
$14,322
CPM
$11.40
ROAS
31.02x
CPA
$21.49
Conversion Value
$4,665
"“Excellorix quickly understood our audience and created targeted campaigns that resonated with outdoor enthusiasts. Their combination of visuals, testimonials, and smart funnels boosted engagement and drove a major increase in direct sales, achieving up to 31x ROAS in the first month. Their creativity and strategic execution exceeded our expectations.”"
08An established media company

An established media company

Objectives:

An established media company approached us to help launch their newsletter and drive subscriptions to their content platform. Their goal was to surpass 5,000 engaged subscribers to unlock a new advertising income stream.

  • Brand Awareness & Engagement: We launched a Meta Ads campaign targeting literature enthusiasts using both interestbased and lookalike audiences. The goal was to drive brand recognition and warm top-of-funnel traffic.
  • Website Conversion Campaign: We crafted optimized ad creatives with compelling visuals, author highlights, and narrative-driven copy designed to convert readers into subscribers.
  • Retargeting & Re-engagement: Dynamic ads were deployed to re-engage users who had shown interest but hadn’t yet subscribed-dramatically improving conversion efficiency

Results: Conversion Campaign

CPM
$33.59
CPC
$.86
CTR
$3.84%
CAC
$4.33
  • Surpassed 5,000 subscribers within 4 months across all campaigns Maintained a blended CAC of under $4.50
  • 3,207 subscribers from conversion campaign alone
  • Successfully launched a merchandise arm using similar funnel mechanics
"“Excellorix helped us exceed 5,000 subscribers in just four months while keeping our CAC impressively low. Their strategic approach to awareness, conversion, and retargeting campaigns made the process seamless, and their expertise even helped us successfully launch a merchandise arm using the same funnel mechanics.”"
09A personal training studio in Los Angeles

A personal training studio in Los Angeles

A well-known personal training studio in Los Angeles approached us to help drive memberships and fill their newly opened location. Anchor: 40 new sign-ups in 3 months.

We began by defining clear campaign goals and KPIs, specifically, to achieve 40 new sign-ups within a 3-month window. From there, we segmented the target audience by demographics, psychographics, and behavioral data to ensure precise targeting. Our media strategy integrated the client’s brand identity, available budget, and promotional offer into a funnel-based structure. The campaign featured:

  • 1 evergreen content asset for long-term lead capture
  • 1 aggressive direct-response offer to drive conversions
  • 1 brand awareness piece to build local recognition

This mix ensured both immediate lead volume and sustained brand equity.

Clicks
8906
CPC
$1.10
CTR
0.86%
Leads
63
CPL
$156
Close won rate
9.52%

The campaign generated over 90 qualified consultation calls in the first three months-more than doubling the original goal. With strong early traction, we optimized targeting further to segment ideal clientele by location, expanding success to the studio’s additional branches.

"“Excellorix helped our personal training studio exceed membership goals for a new location. Their targeted campaigns and smart mix of content and offers drove over 90 qualified consultation calls in three months-more than double our target. Their strategy and execution had a real impact on our growth.”"
10A leading brand in the custom baseball glove space

A leading brand in the custom baseball glove space

A leading brand in the custom baseball glove space approached us to optimize their website and improve conversion rates. While the brand already had strong recognition and a clear edge over competitors, their site was underperforming in turning traffic into sales.

Excellorix delivered a custom, modern, and interactive Shopify site in just five weeks. We integrated the brand’s bold visual identity throughout the experience, developed a glove customizer for a seamless user journey, and launched a set of high-converting landing pages focused on top product designs and colorways-each aligned with targeted ad campaigns.

Within the first 20 days post-launch, the brand saw a 26% lift in conversion rate, setting a new revenue benchmark that surpassed their previous holiday peak.

"“Excellorix completely transformed our website experience. They delivered a custom, interactive Shopify site in just five weeks, seamlessly integrating our brand identity and developing a glove customizer for an effortless user journey. The high-converting landing pages and targeted ad alignment drove a 26% lift in conversion rate within the first 20 days, surpassing our previous revenue benchmarks. Their expertise and execution exceeded our expectations.”"

What our partners say

Excellorix surpassed all expectations, delivering a stunning Shopify website in just 15 days. We have received countless compliments on the new site, and it has made a noticeable difference in our online presence.

★★★★★

Sarah Choi

IMEAN Beauty

From initial concept to final launch, Excellorix brought our vision to life flawlessly.

NoahPrized Possessions

Every detail was thoughtfully executed, and the final website exceeded my expectations.

Andrew RiadNoConformity

The custom dashboard he developed has transformed how we present myopia trends.

Nicole KeriMyopia Manager

They built a site that speaks directly to our rigging and transportation clients.

Evan Z.Zern Rigging

From initial concept to final launch, Excellorix brought our vision to life flawlessly.

NoahPrized Possessions

Every detail was thoughtfully executed, and the final website exceeded my expectations.

Andrew RiadNoConformity

The custom dashboard he developed has transformed how we present myopia trends.

Nicole KeriMyopia Manager

They built a site that speaks directly to our rigging and transportation clients.

Evan Z.Zern Rigging

Would recommend Excellorix in a heartbeat. Great at SEO and getting our vision online.

Thea R.Franchise Filming

Skilled developer. Responsive to all requests, easy communication. Highly recommended.

Jonathan ThurstonLanex USA

Whenever I call to make a change on my website, he takes care of it right away.

Chris DowellMalibu Beach Gear

Excellorix did an audit and helped us improve our GMB profile and Google Ads campaign.

ClientSearch Engine Optimization

Would recommend Excellorix in a heartbeat. Great at SEO and getting our vision online.

Thea R.Franchise Filming

Skilled developer. Responsive to all requests, easy communication. Highly recommended.

Jonathan ThurstonLanex USA

Whenever I call to make a change on my website, he takes care of it right away.

Chris DowellMalibu Beach Gear

Excellorix did an audit and helped us improve our GMB profile and Google Ads campaign.

ClientSearch Engine Optimization

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