Case study, seo

TMCO

Precision sheet metal manufacturing company serving OEMs with scalable production and fabrication solutions.

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+320%Organic Traffic Growth

30+Keywords Ranking in Top 10

70Keywords Ranking in Top 50

The brief

What TMCO needed

TMCO operates in a highly competitive B2B manufacturing market, serving OEM companies with complex fabrication and production requirements. While the company had strong operational expertise, its digital presence was not fully capturing search demand from OEM buyers and procurement teams researching manufacturing partners. The website had limited organic visibility for high-intent manufacturing keywords, and existing blog content lacked clear alignment with how B2B buyers search during research and vendor evaluation stages. Excellorix implemented a structured SEO strategy designed to strengthen topical authority, improve keyword visibility, and turn the website into a consistent inbound acquisition channel.

How we approached it

Strategic Approach

Intent-Driven Keyword Strategy

Mapping high-intent manufacturing keywords aligned with OEM research, validation, and supplier evaluation stages.

Content Authority Development

Building topical authority through long-form technical content addressing fabrication processes, supply chain considerations, and manufacturing capabilities.

Technical & On-Page Optimization

Strengthening technical SEO, page structure, and internal linking to improve crawlability, relevance, and ranking performance.

What we shipped

Execution Highlights

01
Comprehensive SEO audit covering technical structure, content gaps, and internal linking opportunities
02
Keyword research identifying 50+ high-intent B2B manufacturing search terms
03
Optimization of ~20 service pages for clarity, search relevance, and conversion intent
04
Creation and optimization of 50+ long-form blog articles targeting OEM search behavior
05
Improved internal linking between blog content and service pages to build topical authority
06
Optimization of metadata and page structure to improve search visibility and click-through rates

The result

Project Outcome

Within six months, TMCO experienced substantial growth in organic visibility across high-intent manufacturing search terms. Organic traffic increased by over 320%, while the number of ranking keywords expanded significantly across core service and industry topics. Several blog articles focused on OEM strategy and sheet metal prototyping became consistent drivers of organic traffic and discovery.

+320%

Organic Traffic Growth

30+

Keywords Ranking in Top 10

Keywords Ranking in Top 50

The SEO program established a strong foundation for sustained inbound visibility, helping TMCO reach engineers, procurement teams, and OEM decision-makers actively searching for fabrication partners.

The Impact in Their Words

“Excellorix brought clarity and structure to our SEO efforts. Their team deeply understood the OEM and manufacturing space, created content that aligned with how our buyers actually search, and steadily improved our organic visibility for high-intent keywords. The approach was strategic, consistent, and execution-focused.”

★★★★★

TMCO Team

Tools & Platforms Used