
Google Ads • Meta Ads • CRO • Landing Pages • Analytics
PPC Marketing ThatActually Drives Revenue
Most agencies focus on clicks, impressions, and dashboards. We focus on what matters. Revenue, cost per acquisition, and scalable growth.
At Excellorix, we’re a Google Ads management agency that goes beyond campaign setup. We build full-funnel PPC systems designed to lower your cost per acquisition, increase ROAS, and scale revenue across Google Ads, Meta Ads, TikTok, and Microsoft Ads.



Full funnel
A Full-Funnel Approach That Covers the Entire Customer Journey
Running paid ads without a clear funnel strategy is where most businesses waste their budget. A proper PPC funnel covers every stage from cold audience awareness to high-intent purchase decisions
Awareness
Top of Funnel
- Meta, TikTok, YouTube
- Creative testing + audience expansion
- Driving qualified traffic (not just cheap clicks)
Consideration
Middle of Funnel
- Retargeting across Meta + Google
- Landing page optimization
- Messaging refined based on real user behavior
Conversion
Bottom of Funnel
- Google Search (high-intent keywords)
- Branded campaigns
- Conversion-focused offers
ROI focused
We manage campaigns across
- Google Ads (Search, Display, shopping ads, performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Microsoft/Bing Ads
Each platform plays a specific role in the customer journey and we build strategies that connect them into one cohesive paid media system. Google Ads captures existing demand. Meta and TikTok create new demand. Together, they cover the full funnel.
Growth focused
What Makes Excellorix Different
We Act Like a Growth Partner Not Just a PPC Agency. We’re involved beyond ads:
- Funnel structure
- Offer positioning
- Landing page performance
- Conversion rate optimization
We focus on what actually drives growth, cost per lead, ROAS, and conversion rates, not vanity metrics like clicks and impressions. From there, we continuously test creative, refine audiences, and optimize performance, actively scaling what’s working instead of setting campaigns and letting them run.
What we handle
Everything your paid media needs, in one place
- 01PPC strategy + campaign setup
- 02Google Ads management
- 03Meta (Facebook/Instagram) ads
- 04TikTok ads
- 05Conversion tracking + pixel setup
- 06Landing page optimization
- 07Retargeting strategy
- 08A/B testing for ads and landing pages
- 09Monthly performance reporting + strategy calls
Problem solving
Who We Help & Common Problems We Solve
We’re a strong fit for brands already generating traffic or revenue and looking to scale through paid media with a clear focus on ROI, not just activity. We often help businesses facing challenges such as:
- Spending on ads without seeing results
Most of the time, the issue is not the platform itself, but the structure behind it.
Tested and proven
Our Process
01
Audit & Identify Gaps
Campaigns, tracking, funnel, messaging
02
Build the Foundation
Proper campaign structure across platforms
03
Launch & Test
Creative, audiences, offers
04
Optimize & Scale
Double down on what drives revenue
Proven results
Different industries. Same approach
Build, optimize, scale.
Roas for ecommerce brand
Qualified leads/week (b2b)
Growth while reducing costs
Subscribers in 30 day
Frequently asked questions
Questions
Unlike SEO, PPC can generate leads and sales from day one. That said, the first 2 to 4 weeks are typically used for campaign setup, audience testing, and initial data collection. Most businesses start seeing meaningful, optimized results within 30 to 60 days as we refine targeting, creative, and bidding based on real performance data.
We manage paid campaigns across Google Ads (Search, Display, Shopping, Performance Max, and YouTube), Meta Ads (Facebook and Instagram), TikTok Ads, and Microsoft Bing Ads. Each platform serves a specific role in the customer journey and we build strategies that connect them into one cohesive paid media system rather than running them in isolation.
Google Ads captures existing demand, people actively searching for what you offer. Meta Ads create new demand by reaching audiences who match your ideal customer profile before they start searching. Whether you need both depends on your goals, budget, and funnel stage. We assess your situation and recommend the right combination rather than pushing spend across every platform unnecessarily.
There is no universal minimum, but a realistic starting budget allows enough data to test, learn, and optimize within a reasonable timeframe. We will recommend a budget range based on your industry, goals, and target cost per acquisition during your strategy call so you go in with clear expectations.
Our PPC management covers the full scope, campaign strategy and structure, keyword research, audience targeting, ad copy and creative, conversion tracking and pixel setup, landing page optimization, A/B testing, retargeting strategy, and monthly performance reporting with strategy calls. We are involved in the full funnel, not just the ad account.
We focus on the metrics that actually reflect business growth, cost per lead, cost per acquisition, return on ad spend (ROAS), and conversion rates. We do not report on clicks and impressions as primary success indicators. Every report is tied back to real revenue impact.
Yes. If your current campaigns are running but underperforming, we start with a full audit of your campaign structure, tracking setup, targeting, landing pages, and messaging. We identify exactly what is costing you money and build a clear plan to fix it before making any changes.
Yes. We handle ad copy, creative strategy, and testing frameworks as part of our PPC management. For brands that need full creative production, we work alongside your team or coordinate creative resources. Strong creative is a core part of paid performance, especially on Meta and TikTok, and we treat it as such.
Book a free strategy call with our team. We will audit your current paid media setup, identify your biggest gaps and opportunities, and walk you through exactly what a revenue-focused PPC strategy for your business would look like.
Free technical audit
Let’s Build Something That Actually Converts
If you’re looking for someone to “manage ads,” we’re probably not the right fit. If you want a partner focused on building and scaling a system that drives real results let’s talk.
Prefer to talk: +1 919 213 0775
Or email ops@excellorix.com



